Forget fluffy interviews and vanity metrics
This Is Not a Podcast is JAR Podcast Solutions' newsletter for marketers who give a damn about strategy.
Most branded podcasts are boring. They exist because someone on the leadership team thought it would be good for awareness, or because a competitor launched one first. They accumulate episodes, plateau at a few hundred downloads, and quietly disappear.
This newsletter is for the people who want to do it differently. CMOs, brand managers, and content leads who understand that a podcast should have a job inside the business — and want the thinking to back that up.
Every issue covers what actually works: the strategic decisions behind shows that build trust, earn attention, and support sales. Sharp opinions, proven frameworks, and the occasional spicy take on where branded podcasting goes wrong.
What you get when you subscribe
Each issue is written for senior marketers who want substance over surface-level tips.
Real-world tactics
Specific, tested approaches from JAR's work with brands like Amazon, RBC, Staffbase, and Allianz — not generic best-practice lists.
Sharp strategic thinking
How to decide what podcast should exist, who it should serve, and how it supports business goals — the questions most agencies never ask.
Proven frameworks
Including JAR's own Job-Audience-Results system, applied to real briefs and real decisions.
Free mini-course on signup
The 5 Mistakes Marketers Make When Starting a Branded Podcast — delivered immediately when you subscribe. No fluff, no upsell.
Honest opinions
JAR will tell you when a podcast is the wrong answer, when downloads are the wrong metric, and when the brief needs to change before production begins.
Who reads this
The newsletter is written for people inside organizations that take content seriously: CMOs, brand managers, content leads, and communications directors who are either planning a branded podcast or trying to make an existing one perform.
If you are evaluating whether a podcast is worth the investment, trying to connect your show to sales outcomes, or frustrated that your current content is short-lived and hard to measure, this is written for you.
JAR's broader thinking on branded podcast strategy lives across the Blog and in the Case Studies — the newsletter is where that thinking arrives in your inbox, without you having to go looking for it.
Readers who want to go further — to talk through a podcast brief or a business problem — can reach out directly via Contact JAR Podcast Solutions.
Related pages
More on our site
- Blog The blog covers branded podcast strategy, content performance, and audience growth — topics the newsletter also addresses, so readers who enjoy the newsletter will find the blog worthwhile.
- Contact JAR Podcast Solutions Readers who want to take the next step after subscribing can reach out to JAR directly to discuss a podcast project or partnership.
- JAR Podcast Solutions The homepage explains what JAR does and who it serves, giving newsletter subscribers context for the thinking behind each issue.
- Case Studies Case studies show how JAR's podcast work performs in practice, which connects directly to the content performance and brand trust themes the newsletter covers.