Newsletter | JAR Podcast Solutions

Newsletter

This Is Not a Podcast — JAR's Newsletter for Marketers

Join over 5,250 subscribers and get real-world tactics, sharp thinking, and proven frameworks for building branded podcasts that actually move the needle.

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Microphone and studio setup used to record a branded podcast

Forget fluffy interviews and vanity metrics

This Is Not a Podcast is JAR Podcast Solutions' newsletter for marketers who give a damn about strategy.

Most branded podcasts are boring. They exist because someone on the leadership team thought it would be good for awareness, or because a competitor launched one first. They accumulate episodes, plateau at a few hundred downloads, and quietly disappear.

This newsletter is for the people who want to do it differently. CMOs, brand managers, and content leads who understand that a podcast should have a job inside the business — and want the thinking to back that up.

Every issue covers what actually works: the strategic decisions behind shows that build trust, earn attention, and support sales. Sharp opinions, proven frameworks, and the occasional spicy take on where branded podcasting goes wrong.

What you get when you subscribe

Each issue is written for senior marketers who want substance over surface-level tips.

Real-world tactics

Specific, tested approaches from JAR's work with brands like Amazon, RBC, Staffbase, and Allianz — not generic best-practice lists.

Sharp strategic thinking

How to decide what podcast should exist, who it should serve, and how it supports business goals — the questions most agencies never ask.

Proven frameworks

Including JAR's own Job-Audience-Results system, applied to real briefs and real decisions.

Free mini-course on signup

The 5 Mistakes Marketers Make When Starting a Branded Podcast — delivered immediately when you subscribe. No fluff, no upsell.

Honest opinions

JAR will tell you when a podcast is the wrong answer, when downloads are the wrong metric, and when the brief needs to change before production begins.

Marketing team reviewing content strategy at a desk

Who reads this

The newsletter is written for people inside organizations that take content seriously: CMOs, brand managers, content leads, and communications directors who are either planning a branded podcast or trying to make an existing one perform.

If you are evaluating whether a podcast is worth the investment, trying to connect your show to sales outcomes, or frustrated that your current content is short-lived and hard to measure, this is written for you.

JAR's broader thinking on branded podcast strategy lives across the Blog and in the Case Studies — the newsletter is where that thinking arrives in your inbox, without you having to go looking for it.

Readers who want to go further — to talk through a podcast brief or a business problem — can reach out directly via Contact JAR Podcast Solutions.

More from JAR

Related reading on internal podcasts and communications.

Get the thinking in your inbox

Join over 5,250 subscribers and get real-world tactics, sharp thinking, and proven frameworks — plus the free mini-course when you sign up.

Subscribe free