Portfolio

Podcasts

Branded podcasts built to captivate audiences and solve business challenges

Every podcast JAR creates is custom-crafted to fit a partner's brand, serve a specific audience, and move the business forward.

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Podcasting in action

Every show in the JAR portfolio starts with the same question: what job does this podcast need to do? From there, the editorial direction, format, host, and distribution strategy are built around a defined audience and a measurable result.

The shows below represent work produced for brands across healthcare, finance, technology, B2B services, and beyond. Each one was designed to earn the audience's time rather than demand it — and each reflects JAR's belief that a branded podcast should be something people would genuinely miss if it disappeared.

For a closer look at how specific shows were built and what they achieved, visit the Case Studies page.

A studio microphone set up for a podcast recording session.

Shows built for real business outcomes

JAR has produced audio and video podcasts for some of the world's leading B2B and B2C brands, including Amazon, RBC, Staffbase, Allianz, PwC, Meta, Telus, Wharton School of Business, Genome BC, IDC, Scentbird, AbbVie, BBC Storyworks, D Wave, Kyndryl, IBM, Park Place Technologies, RQI Partners, iHeart, Campaign Legal Center, BC Children's Hospital, Kelty Mental Health, and British Columbia Schizophrenia Society, among others.

These partnerships span external brand-building shows, B2B lead generation series, internal employee communications, and video-first formats built for YouTube and social. The approach is the same across all of them: the audience is the hero, not the brand.

To understand how JAR approaches format decisions — audio, video, or both — the Audio Podcasts and Video Podcasts service pages explain each in detail. And if you are weighing whether a narrative format or an interview format is right for your show, JAR's post "Why narrative B2B podcasts double the listen time of interview shows" covers that decision directly.

Two people in conversation during a podcast recording.

What makes a JAR podcast different

JAR's portfolio reflects a consistent set of choices that separate its shows from standard branded content.

Audience-first editorial

Every show is built around what the audience actually wants to spend time with — not what the brand wants to say. JAR asks whether a listener would choose this episode regardless of the brand's involvement.

Format designed for the job

Whether audio, video, or internal, the format is chosen because it fits the audience's context and the business goal — not because it is trendy or convenient.

Production backed by strategy

Recording and editing are table stakes. The harder work is deciding which conversations are worth having and how each episode connects to the broader content ecosystem.

Distribution built into the plan

A show without an audience growth strategy is incomplete. JAR designs distribution into the podcast from the start, not as an afterthought.

Measurement connected to outcomes

Downloads are a starting point, not the destination. JAR tracks performance against the business goals set before the first episode is recorded.

Award-winning results

JAR's work has earned dozens of Webby Awards, dozens of Shorty Awards, and a Golden Quill — recognition that reflects both creative quality and strategic rigor.

This is Small Business — Amazon

One of JAR's most recognized shows is This is Small Business, produced for Amazon. The show explores the journey to success for small business owners by examining the pivotal moments they have faced and conquered, delivered through the perspective of a curious millennial exploring what it takes to build a business today.

The editorial approach was deliberate: every decision started with whether an entrepreneur would choose to listen regardless of Amazon's involvement. The show reached the top of the Apple Podcasts charts and built a loyal audience. Brand perception improved because Amazon earned trust rather than demanding attention.

Andrea Marquez, Senior Story Producer and Host at Amazon, described the experience: "Our experience with JAR has been amazing, from their consistent and efficient communications to their ingenious creativity and their superb production quality."

The full show page is at jarpodcasts.com/podcasts/this-is-small-business/.

A host recording a podcast episode with headphones and a microphone.

What partners say about the work

Brands and producers who have worked with JAR on their shows.

"We 10x'ed our downloads in the early days of working with JAR. Elevating the show's storytelling, improving the audio quality, and executing a marketing strategy led us to see these results immediately."

Jennifer Maron, Producer, RBC

"The podcast helped us demonstrate to our North American audience that we were a unique vendor in a crowded B2B space."

Kyla Rose Sims, Principal Audience Engagement Manager, Staffbase

"We could not have created 'Nice Genes!' without JAR. Their expertise in podcasting has been instrumental in the success of our show."

Phoebe Melvin, Manager of Content, Genome BC

"We hit the jackpot with JAR. This team brought our ideas and ambitions to life."

Kathleen McMahon, Content Manager, Allianz

"We are very pleased with JAR's input to our editorial, production, and quality control processes with this podcast series."

Jason Cunliffe, Group Vice President, Content Marketing Services, IDC

Ready to build a show of your own?

If the work shown here raises questions about what a podcast could do for your organization, the place to start is a conversation about the business problem you are trying to solve.

JAR works with brands to figure out what show should exist, who it should serve, and how it connects to business outcomes before a single episode is recorded. The Podcast Strategy page explains that process, and the Podcast FAQ covers the questions most teams ask when they are considering a serious podcast investment.

When you are ready to talk, the Request a Quote page is the right place to begin.

A person planning a podcast at a desk with recording equipment.

Explore more on podcasts

Guides and resources related to building a branded podcast that drives business outcomes.