The Business CaseSales Enablement
Your Branded Podcast Is Getting Listens But Not Generating Leads
Roger Nairn
·1 min read
A listener who spends 20 minutes inside your podcast is more engaged with your brand than almost any other media format can achieve. They chose your content. They stayed. They heard your ideas in their own voice, at their own pace, during the quiet moments of their day.
And then the episode ends — and you have no way to reach them again.
That's not a content problem. That's a strategy problem. And it's more common than most marketing teams want to admit.
The Vanity Metric Trap: What
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