There is a podcast that stops playing if you sit down.
Eighty Thousand Steps, created by Crystal Chan, is a podcast app built around a single provocative premise: the episode only continues if you keep walking. Sit down, and the story pauses. The format isn't a novelty feature — it's a thesis. It says that listening and doing aren't separate activities. That audio doesn't have to be something that happens to you.
For most brands, that idea is still theoretical. The vast majority of branded podcasts are built entirely for passive consumption — you press play, you absorb, you close the app. That's a legitimate and powerful experience. But it has a ceiling. And a growing number of brands are starting to test what's above it.
The Spectrum of Interactive Audio (It's Wider Than You Think)
When most people hear
