Earned Eyes and Ear
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CategoryGrowth & Distribution

Strategies for finding your audience, navigating the podcast ecosystem, and multi-channel content amplification.

Why AI-Generated Podcast Clips Are Tanking Your Engagement (And What Actually Works)

Pushing a button to instantly chop a 40-minute podcast into fifteen social clips feels like a massive win for your content calendar. For a marketing leader unde

·6 min read

Why a Strategic Podcast Distribution Strategy Outperforms the Worlds Best Recording Equipment

Too many marketing teams launch branded podcasts by agonizing over whether to buy a Shure SM7B or an Electro-Voice RE20, completely ignoring how they will actua

·6 min read

Your Branded Podcast Is an SEO Asset Most Brands Completely Ignore

About 30% of new podcast listeners discover shows through internet searches. That's not a marginal number — that's nearly a third of your potential audience fin

·8 min read
Stop Chasing the Algorithm: Build a Podcast Audience That Actually Stays

Stop Chasing the Algorithm: Build a Podcast Audience That Actually Stays

Podcasts deliver 4.4x better brand recall than display ads. According to Nielsen, that number is well-documented. What's less discussed is the condition attache

·8 min read
Podcast Guesting: Steal Attention From Shows That Already Have Your Audience

Podcast Guesting: Steal Attention From Shows That Already Have Your Audience

Building a branded podcast audience from scratch takes 12 to 18 months minimum — and that's if everything goes right. The consistency is there, the production q

·8 min read

Why Niche Wins: Build a Loyal Podcast Following by Going Narrower

There are over two million podcasts competing for attention right now. The ones building real, loyal followings aren't the ones casting the widest net — they're

·7 min read

Your Podcast Episode Aired. Now Make It Do Ten More Jobs.

Most branded podcasts get published once, downloaded a few hundred times, and quietly expire. That's not a content problem. It's a single-use mindset — and it's

·6 min read
Don't Be a Podcast Statistic: Growth Strategies for Financial Podcasts That Actually Work

Don't Be a Podcast Statistic: Growth Strategies for Financial Podcasts That Actually Work

More than half of all podcasts never make it past ten episodes. In the financial sector — where trust is the currency, compliance adds friction at every turn, a

·8 min read

Audio SEO for Financial Podcasts: How to Get Found by Listeners Who Matter

Roughly 30% of new podcast listeners find shows through internet searches. That number should stop every financial content team in its tracks — because most bra

·2 min read
Your Podcast Is Echoing in the Void Because You Haven't Found Your People

Your Podcast Is Echoing in the Void Because You Haven't Found Your People

Over 4 million podcasts exist right now. Most of them are talking. Almost none of them are being heard. The difference between a show that builds an audience a

·7 min read
Your Podcast Is Invisible to Search Engines: Here's How to Fix It

Your Podcast Is Invisible to Search Engines: Here's How to Fix It

Around 30% of new podcast listeners discover shows through internet searches. Most branded podcasts respond to this by publishing an audio file, writing a two-s

·8 min read
From One Show to a System: Building a Branded Podcast Ecosystem That Grows Itself

From One Show to a System: Building a Branded Podcast Ecosystem That Grows Itself

Most brands treat their podcast like a single piece of content. The ones extracting real business value from audio are treating it like infrastructure — a netwo

·8 min read
Is Your Podcast Building a Community or Just Broadcasting Into the Void?

Is Your Podcast Building a Community or Just Broadcasting Into the Void?

Over 2 million podcasts exist. Most of them are talking to themselves. The difference between a show that builds an audience and one that disappears into the f

·7 min read
Video Didn't Kill the Audio Podcast — It Made It More Complicated

Video Didn't Kill the Audio Podcast — It Made It More Complicated

YouTube is now the most popular podcast platform in the United States by monthly listeners. That single fact has sent marketing teams scrambling to add cameras

·4 min read
Why Your Podcast Title Is Losing You Listeners Before They Hit Play

Why Your Podcast Title Is Losing You Listeners Before They Hit Play

There are over five million podcasts indexed across Apple Podcasts and Spotify. Most of them are invisible — not because the content is bad, but because the tit

·8 min read
How to Create Podcast Soundbites That Actually Drive Traffic Back to Your Show

How to Create Podcast Soundbites That Actually Drive Traffic Back to Your Show

Most branded podcast clips get fewer shares than the average office birthday announcement. That's not a distribution problem. It's a content design problem — an

·7 min read
The Distribution Problem That's Killing Most Branded Podcasts

The Distribution Problem That's Killing Most Branded Podcasts

The average branded podcast quietly flatlines at fewer than 150 downloads per episode. Not because the production was bad. Not because the host was awkward. Not

·7 min read
Your Podcast Trailer Is Your Most Important Marketing Asset — Treat It Like One

Your Podcast Trailer Is Your Most Important Marketing Asset — Treat It Like One

Most branded podcast teams spend months developing a show. They stress over format, booking guests, scripting intros, mixing audio. Then the trailer gets two da

·8 min read
How to Structure Video Podcast Transcripts and Metadata So AI Agents Cite Your Brand First

How to Structure Video Podcast Transcripts and Metadata So AI Agents Cite Your Brand First

Most video podcasts are invisible to AI agents — not because the content is weak, but because the structure tells AI nothing worth repeating. A raw transcript d

·8 min read
Podcast Cover Art Is Your First Sales Pitch. Most Brands Blow It.

Podcast Cover Art Is Your First Sales Pitch. Most Brands Blow It.

With more than two million podcasts competing for attention, listeners don't evaluate your show — they dismiss it. The scroll through Apple Podcasts or Spotify

·9 min read
Audio Doesn't Rank: How to Make Your Podcast Discoverable Through Search

Audio Doesn't Rank: How to Make Your Podcast Discoverable Through Search

Roughly 30% of new podcast listeners find shows through internet searches. That number comes from JAR's own research into how podcast audiences actually grow —

·2 min read
Your Video Podcast Is a Website SEO Machine — If You Set It Up Right

Your Video Podcast Is a Website SEO Machine — If You Set It Up Right

Most marketing teams justify a video podcast by pointing at YouTube reach. That logic is real — but it's the second-best reason to do it. The first is what happ

·8 min read
The Branded Podcast Distribution Checklist: Beyond Upload and Wait

The Branded Podcast Distribution Checklist: Beyond Upload and Wait

Most branded podcasts get distributed the same way: upload the RSS feed, let it syndicate to Apple and Spotify, post the link on LinkedIn, and declare the show

·8 min read
Why the Narrowest Branded Podcasts Build the Widest Audiences

Why the Narrowest Branded Podcasts Build the Widest Audiences

Most branded podcasts fail not because they're badly produced, but because they're trying to be relevant to everyone — which is another way of saying they're es

·7 min read
The Podcast That Sells Itself: Stop Asking for Reviews, Start Earning Them

The Podcast That Sells Itself: Stop Asking for Reviews, Start Earning Them

Every episode of your branded podcast ends the same way: *"If you enjoyed today's show, please rate and review us wherever you listen."* Nobody does. Not becau

·7 min read
Uploading Your Podcast Is Not a Distribution Strategy — Here Is the Difference

Uploading Your Podcast Is Not a Distribution Strategy — Here Is the Difference

Most branded podcast teams spend 80% of their budget making the show and about 20 minutes distributing it. The episode goes up on Spotify, maybe Apple Podcasts,

·7 min read
Your Branded Podcast Has a Content Shock Problem. Strategic Curation Fixes It.

Your Branded Podcast Has a Content Shock Problem. Strategic Curation Fixes It.

The podcast your brand launched with real budget and genuine intention has somewhere between 200 and 400 competitors fighting for exactly the same listeners — a

·8 min read
Why Narrowing Your Branded Podcast Audience Is the Fastest Way to Grow It

Why Narrowing Your Branded Podcast Audience Is the Fastest Way to Grow It

The instinct to reach everyone is understandable. When you're justifying a content investment to a CFO or a leadership team, the last thing you want to say is "

·7 min read
Why Your Branded Podcast Is Invisible to Search and How to Fix It

Why Your Branded Podcast Is Invisible to Search and How to Fix It

Google can't crawl an MP3 file. Spotify's search algorithm doesn't care how compelling your guest was. Apple Podcasts has no idea what your episode is actually

·3 min read
Stop Relying on Luck: How to Engineer Podcast Moments That Actually Spread

Stop Relying on Luck: How to Engineer Podcast Moments That Actually Spread

Most podcast moments that "go viral" weren't accidents. The teams behind them knew what they were building before the mic was ever turned on. The rest of the in

·8 min read
What Full-Service Actually Costs You When Distribution Is an Afterthought

What Full-Service Actually Costs You When Distribution Is an Afterthought

You hired a full-service podcast agency. They delivered every episode on time, on brand, and on budget. The audio was clean. The guests were credible. The editi

·8 min read
Your Podcast Guest Is a Distribution Channel — Are You Treating Them Like One?

Your Podcast Guest Is a Distribution Channel — Are You Treating Them Like One?

Most branded podcast teams spend 80% of their guest strategy asking "who would make a great episode?" and almost none of it asking "who would make this show rea

·8 min read

The Podcast SEO Mistake That Makes Your Episodes Invisible to Google and Buyers

Approximately 30% of new podcast listeners find shows through internet searches — not platform recommendations, not social ads, not word of mouth. That number s

·7 min read
How to Structure a Video Podcast That Performs on YouTube LinkedIn and Spotify

How to Structure a Video Podcast That Performs on YouTube LinkedIn and Spotify

Most branded video podcasts are structured for the studio, not the platform. Recorded like a conversation, published like a document, distributed like an aftert

·8 min read
YouTube Is Not a Podcast Host — It's a Recommendation Engine and That Changes Everything

YouTube Is Not a Podcast Host — It's a Recommendation Engine and That Changes Everything

[Cumulus Media and Signal Hill Insights' Podcast Download – Spring 2024 Report](https://www.westwoodone.com/blog/2024/07/08/youtubes-growth-as-a-podcast-power-p

·8 min read
How to Turn One Podcast Episode Into 20 Plus Content Assets Without Diluting Quality

How to Turn One Podcast Episode Into 20 Plus Content Assets Without Diluting Quality

Most brands spend three to five hours producing a single podcast episode — then share it once, maybe twice, and move on. That's not a content strategy. That's a

·4 min read