Earned Eyes and Ear
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CategoryAgency & Partner Models

How to work with agencies, white-label partners, and internal teams. Includes collaboration models, ownership structures, and how to avoid messy execution across multiple stakeholders.

How to evaluate a B2B podcast agency without buying a vanity project

How to evaluate a B2B podcast agency without buying a vanity project

Edison Research’s Infinite Dial report confirms that over 135 million Americans listen to podcasts every month. This figure represents a massive, attentive audi

·6 min read
How one B2B brand used a podcast agency selection matrix to avoid a vanity project

How one B2B brand used a podcast agency selection matrix to avoid a vanity project

According to the 2026 Edison Research Infinite Dial report, over 135 million Americans now listen to podcasts every month. This massive shift in attention has f

·6 min read
The 2026 Podcast Agency RFP Guide & Top Agency List for CMOs

The 2026 Podcast Agency RFP Guide & Top Agency List for CMOs

Sending a podcast agency RFP shouldn't result in wildly different interpretations of the same project. Most marketing teams send out generic documents that inad

·6 min read

5 Blunt Questions to Ask Before Hiring a Branded Podcast Agency

If an agency promises you a million downloads before asking what your business actually does, walk away. Most brand leaders have been burned by "random acts of

·6 min read
Compliance Isn't the Enemy of Financial Podcasting — Your Workflow Is

Compliance Isn't the Enemy of Financial Podcasting — Your Workflow Is

Most financial podcasts don't die in legal review. They die in the three weeks before it — when the creative team built something the legal department was never

·8 min read

The Financial Marketer's Guide to Vetting Podcast Agencies Before You Sign

Most branded podcast agencies have never heard of FINRA Rule 2210. That gap is not a minor inconvenience — it's a liability that lands on your desk, not theirs.

·8 min read
The Hidden Cost of Cheap Podcast Production: Executive Time and Audience Churn

The Hidden Cost of Cheap Podcast Production: Executive Time and Audience Churn

The line item says $1,500 per episode. The invoice never captures the six hours your Director of Content spent re-briefing a producer, re-reviewing edits, and m

·7 min read
How to Build a Podcast Advisory Board That Keeps Your Show on Track

How to Build a Podcast Advisory Board That Keeps Your Show on Track

Most branded podcasts don't die at launch. They drift to death six months in — when the original strategy brief has quietly mutated into "let's just get episode

·8 min read
One Shoot, Every Platform: The Case for Integrated Video Systems

One Shoot, Every Platform: The Case for Integrated Video Systems

Most brand video content is produced the same way twice: once for the platform someone thought of first, and again — differently, inconsistently, over budget —

·7 min read
Your Branded Podcast Needs a Chief of Staff, Not Just a Producer

Your Branded Podcast Needs a Chief of Staff, Not Just a Producer

Most branded podcasts don't fail because the audio is bad. They fail because nobody in the organization actually owns the show's mission. The producer handles

·8 min read
Why Enterprise Brands Are Abandoning Creative-First Podcast Agencies for Outcome-Based Production

Why Enterprise Brands Are Abandoning Creative-First Podcast Agencies for Outcome-Based Production

Most branded podcasts don't fail because the audio was bad. They fail because no one defined what success looked like before the first episode was ever recorded

·8 min read
Is Your Branded Podcast Agency Actually Aligned With Your Revenue Goals?

Is Your Branded Podcast Agency Actually Aligned With Your Revenue Goals?

Most branded podcasts fail not because the audio is bad. The audio is usually fine. They fail because the agency that produced them was never asked to care abou

·7 min read
Your Branded Podcast Needs a Chief Listener Officer Here Is How to Be One

Your Branded Podcast Needs a Chief Listener Officer Here Is How to Be One

Most branded podcasts have a host, a producer, and a distribution plan. Almost none of them have someone whose job is to deeply, relentlessly understand the per

·8 min read
What Full-Service Actually Costs You When Distribution Is an Afterthought

What Full-Service Actually Costs You When Distribution Is an Afterthought

You hired a full-service podcast agency. They delivered every episode on time, on brand, and on budget. The audio was clean. The guests were credible. The editi

·8 min read
How to Calculate the True Cost of In-House Podcast Production Before You Commit

How to Calculate the True Cost of In-House Podcast Production Before You Commit

An hour of recorded podcast audio takes 6–10 hours to edit if your team isn't trained in production. That's before strategy, guest booking, QC, distribution, or

·3 min read
10 Questions to Ask Before Hiring a Branded Podcast Agency (Most Can't Answer #3)

10 Questions to Ask Before Hiring a Branded Podcast Agency (Most Can't Answer #3)

meta_description: "Before you hire a branded podcast agency, use these 10 questions to separate strategic partners from production vendors — and protect your bu

·10 min read